Four exhibition halls, dozens of products presented, nearly 300 Polish and foreign guests. The first internal trade fair organized by Classen has come to an end. Let’s summarize this event.
This year, on 5th February, in the seat of Eugeniusz Geppert Academy of Fine Arts in Wrocław, our trade fair took place, co-organized by RuckZuck, the largest sales network of our brand’s products. The idea behind the event was to show our face unknown so far. We have decided not to participate in this year’s BUDMA, and realize our own vision of the event instead.
The first internal Classen fair is behind us. We are glad that we were able to host such a large number of participants in the seat of the Academy of Fine Arts. Among the visitors, there were our Polish and foreign customers, traders, stores’ representatives as well as young designers and architects. The turnout was very satisfactory, and the event itself brought the expected effect.
In the exhibition space, divided into four thematic sections, our products were presented. In order to match the place, the exhibition took on an artistic form. The participants of the event were able to familiarize themselves with the offer of door joinery, floor panels (e.g. waterproof NEO series or new collections from Prestige group) as well as kitchen furniture and accessories.
Additionally, during the fair, we presented some door prototypes that were created on the basis of the winning projects of students and graduates of artistic universities, selected in the “Lignum 2014 – Between the technology, design and art” competition, which we co-organized.
By preparing the internal trade fair, we wanted to show that we are spreading our wings and going beyond the established schemes. This approach has been recognized by our guests, who were particularly interested in the new models of lacquered non-rebated doors, executed as part of activities of the Center for Innovation and Design. Lot of emotions aroused due to the young designers’ doors proposals, which, owing to their unusual forms and accessories (such as abacuses, wooden toys, hangers) caused a positive surprise with the viewers.
In November 2014, we became a member of the “Lignum” Wood Technologies Cluster, supporting the cooperation of business and science, as well as promoting young designers.